CBI, the Centre for the Promotion of Imports from developing countries, contributes to sustainable and inclusive economic development in developing countries through the expansion of exports from these countries to Europe. CBI is part of the Netherlands Enterprise Agency and is funded by the Netherlands Ministry of Foreign Affairs. CBI connects small and medium-sized enterprises (SMEs) in developing countries to the European market and this way it contributes to sustainable and inclusive economic growth. CBI works on the basis of the conviction that economic growth is not sufficient to bring an end to extreme poverty, gender inequality and climate change. The poorest groups must be able to participate and profit too. The business environment in developing countries forms the motor for growth. This growth can be made sustainable by stimulating business that pays specific attention to people and the environment.
In an earlier export coaching project CBI guided several Bolivian exporters to the European market. With a two-years project CBI is now supporting the development of the quinoa sector as a whole. To meet the growing international demand for quinoa and secure the Bolivian market position, the Bolivian quinoa sector faces the challenges of stepping up sustainable production and keeping the niche by distinguishing themselves as suppliers of authentic, ethically produced quinoa. CBI helps to promote the Bolivian Royal Quinoa on the European market, supported by a trajectory to guarantee product integrity and traceability and the support to strengthen the Regulatory Council for the Denomination of Origin to manage the D.O. and the related brand.